Avoid chasing the cheapest option. A poorly built site can hurt your brand, SEO, and conversion rates. A great website should pay for itself over time.
One of the most common questions small businesses ask is:
“How much does a website cost?” The short answer: It depends. But here’s a breakdown to help you budget smartly in 2025.
Average Website Costs by Type
Website TypeCost Range (USD)DIY (e.g. Wix, Squarespace)$0 – $500/yearFreelancer/Small Agency$1,500 – $10,000Mid-Sized Business Site$10,000 – $30,000+E-commerce Website$5,000 – $50,000+Custom Web App/Platform$25,000 – $100,000+
What Influences the Price?
- Design complexity – Custom designs cost more than templates.
- Number of pages – A 5-page brochure site is cheaper than a 50-page site.
- Functionality – E-commerce, booking systems, membership areas, etc., increase scope.
- Platform choice – WordPress, Webflow, and Shopify all have different cost models.
- Content creation – Writing, images, and SEO optimization are often additional.
- Ongoing maintenance – Hosting, updates, and security typically cost $30–$300/month.
Pro Tip
Avoid chasing the cheapest option. A poorly built site can hurt your brand, SEO, and conversion rates. A great website should pay for itself over time.
Not sure where to start? Compare WordPress vs. Webflow to find a platform that fits your needs and budget.
Final Thought
Your website is an investment—not just a digital business card. Know your goals, and don’t be afraid to ask for quotes that include strategy, design, development, and launch support.
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